The statement in the window reads "make the right noise" and stepping into Justin Deakin's new store, it's clear that you are being invited to pay attention. Even if you haven’t heard of Justin Deakin, you probably own a pair of shoes by him.
He is arguably one of the country’s top shoe designers, and has been for over 20 years – so it seems only right that he now has his own store in East London. Justin Deakin shoes are a heady mix of tradition and modern styling, with individual imaginative touches.
Having embarked on a journey which has led to him being one of the most renowned shoe designers around, he made his next collection a suitably eccentric British affair, choosing to work with the best English factories and the best English materials available.
Deakin has spent decades building up good relationships with English suppliers, and so from the soles, to the leather, to the silk, these shoes and boots are the best of British. You can understand why after six months from launching there is already a waiting list on certain styles and plans for a second store in the next year.
There are no gimmicks or short cuts with these shoes, every pair are an excellent example of English craftsmanship and Justin Deakin's success is a true reflection of the quality of the shoes on sale.